We did an event this weekend that, more so than any other recent event, has helped us define ourselves in the market, while also reinforcing our name, Rebel Photobooth.

We love it when we have events and clients that allow us to showcase what we can do to delivery a truly revolutionary photo experience to their event. And this was definitely one of those events!

The event was a high school prom, with about 300 guests who took over the second floor of the beautiful Chaminade Resort and Spa in Santa Cruz, CA.

Our goal was to deliver to the guests an image that they wouldn't expect to see coming from a "photobooth". Here's how we did it.

The client knew they wanted big prints, in a vertical format to capture all the pretty gowns. We collaborated a bit more and decided to do a single image on a 5x7 print. Now, that right there is already above and beyond a "typical" photobooth experience. Usually, when I say "photobooth" you think two things: "photostrip" and "tiny pictures", right?

So to walk away with a frame-worthy 5x7 (printed on a professional dye-sub printer in under 20 seconds, by the way!) is already blowing minds.

But we didn't stop there! Oh, no! I mean, this is P-R-O-M, right?!

We took it to the next level with the lighting. Instead of a glittery or sequined or rosette backdrop, we went with...

...drum roll please.....


Now, right about now all of the photographers out there should know exactly the look we were going for. Formal event + guests all dressed up + white backdrop = high-key images!

All "high-key" means is a super bright white background with no shadows on your subject. And even if you don't know the term, you definitely know the look. It's the same technique that high fashion photographers use for the covers of glamour magazines.

And that high-key, glamour look is exactly what we delivered. And it can't be pulled off in a "typical photobooth" or by someone who doesn't have photography and lighting experience.

Behind our 8' x 8' white backdrop we put a Paul C. Buff Alien Bee 800 on a lightstand. That light was set to be the optical slave, which means that when the two flashes in our photobooth fired, this light would "see" that flash and then fire, as well. The effect - if you set everything up correctly - is a completely blown-out (i.e. white background) that puts all the emphasis on your subject. 

And isn't that what making pictures is all about?!

During all of our events, my greatest joy is pulling the pictures from the printer, handing them to guests, and watching their reactions. And while every event is different, the basic human behavior when you put pictures in guests' hands is *always the same*. They huddle together, prints in hand, pointing, laughing, smiling, and showing other people.

Best job in the world? I have it.